Understanding Business Starts With Listening

I help businesses understand what is happening before deciding what to do next. Through research, listening and analysis, I bring together customer, stakeholder and business perspectives to identify patterns, clarify what matters and uncover opportunities.

“I am a researcher, business strategist and relationship builder who enjoys understanding how businesses, customers and people connect. Extensive conversations with executives, customers and stakeholders across industries and international markets have taught me how to listen closely, ask questions, identify patterns and bring different perspectives together.”

Susan FordeMoving Forde

About Susan

Susan Forde has over 15 years of experience focusing on customer-centric solutions, marketing campaigns, stakeholder relationship management, market intelligence, brand and business development, and digital marketing strategies across businesses of all sizes. Susan refreshes the leadership mindset, and applies strategic thinking and creative insight to analyse & translate data to identify market trends, attitudes and realities.
Susan gets to the heart of what matters to you, your clients, your business.

Passion

I am curious about people, businesses and ideas, and enjoy understanding what matters to customers, stakeholders and teams.

Purpose

To help businesses understand what is happening before making important decisions, bringing together evidence, customer and stakeholder perspectives, and commercial thinking.

Process

I listen, ask questions, research and analyse to understand the wider picture. I identify patterns, test assumptions and work collaboratively with the people who know the business best to turn insight into practical action.

Results

The goal is clear, useful insight that helps a business understand what matters, identify opportunities and make informed decisions about what to do next.

Listen to customers, stakeholders and teams to understand what matters.

Research and analyse evidence to identify patterns and opportunities.

Clarify the opportunities and challenges that matter to the business.

Work collaboratively with the people who know the business best to turn insight into practical action.

Build strong relationships through clear communication, careful listening and stakeholder engagement.

Bring together evidence, commercial thinking and fresh perspectives to support better business decisions.

Successful Events

Year of Experience

Happy Clients

Trusted Vendors

Unlocking Potential for Business Success

About Us

Turning Insight Into Business Decisions

Moving Forde helps businesses understand customers, stakeholders and opportunities through research, listening and analysis, turning evidence into practical business insight.

Research & Analysis

Customer & Stakeholder Insight

Business Development

Practical Action

Empowering Businesses

A Focused, Evidence Led Approach

I work on focused business challenges using research, stakeholder engagement and analysis to understand what is happening, identify what matters and support practical action.

Customer & Stakeholder Insight

Listen to customers, stakeholders and teams to understand their perspectives and identify what matters.

Research & Analysis

Research and analyse the business, market and customer context to identify patterns, opportunities and what matters most.

Business Development

Identify opportunities, build relationships and connect customer needs with commercial value.

Practical Recommendations

Turn research and analysis into clear recommendations that help the business decide what to do next.

Ready to Elevate

Let’s Start With a Conversation

If you would like to discuss a business challenge, research project or opportunity, I would be pleased to hear from you.

START A CONVERSATION